With few days to the much anticipated Citi Business Festival, the lead sponsor, Absa, has assured that participants will gain immensely from the carefully selected topics for this year’s edition.
This year’s business festival will come off from Monday June 1st, through to July 2nd.
The month-long festival is an extensive programme of on-air activities providing inspiration, business ideas and information for persons who are starting, building or growing their businesses especially amid COVID-19.
Director of Marketing and Corporate Relations at Absa, Nana Essilfuah Boison, told Citi Business News the platform will help businesses gain higher heights.
“This year, we decided to partner with Citi because it resonates with our brand promise of helping people to find a way to get things done, and as a business, our main purpose is to connect the dreams of individuals and businesses to our financial resources, opportunities and services and bring those possibilities to life.”
She added that “The platform that this program offers helps us to bring on board the wealth of expertise and resources at our disposal, together with other seasoned persons who will be part of the program, to help businesses recover, rebuild and grow during these times. You cannot be anywhere else than to be part of the absa Citi Business Festival.”
The festival will also feature virtual business forums and will be live on Citi TV.
The virtual business forums will touch on four carefully selected themes namely, The Reboot; restarting your business after COVID-19. This will be live on Citi TV on the 2nd of June, 2020 between 11:00am and 1:00pm.
E-commerce Forum follows on the 9th of June, 2020 at 11:00am, and looks at exploring new ways of engaging customers.
Agribusiness Forum comes off on Tuesday, 16th June, 2020 from 11:00am- 1:00pm.
The forum will touch on how to create another career in agribusiness and finally the Trade Forum on the 22nd of June, 2020 from 11″00am-1:00pm. It will answer questions on whether export trade will be the same again.
The Citi Business Festival is also sponsored by the Ghana Investment Promotion Authority (GIPC), CitiFM and powered by Ghana’s most comprehensive business news website, citibusinessnews.com.